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The Pricenow sales team: experts who move business forward.

In view of ongoing inflation, ski resorts are raising prices by a further 7 - 12% based on traditional cost-plus pricing. But is this approach still sustainable today? Our article questions this method, highlights the limits and highlights why ski resorts should now consider alternative, dynamic pricing strategies. These are crucial to remain competitive and to reflect the true value of a ski day.

In the Alps, where every day of skiing develops a unique dynamic, pricing in ski areas is faced with a complex challenge. The second article in the series “The art of price optimization in times of high inflation” highlights the decisive questions: When and why does a customer decide to buy a ski ticket? We go deeper into the concept of perceived value and explain why customers don't simply pay for production costs, but how their consumption patterns are influenced by the perception of this value. Discover how traditional cost-plus models do not do justice to market complexity in ski areas in the Alps and how a deeper understanding of perceived value leads to more effective pricing strategies.

The Weisse Arena Group, which operates the LAAX winter sports area, is now using Pricenow's pricing engine. Based on an extensive data set, Pricenow's pricing engine constantly optimizes prices and constantly adapts them to the changing market environment. Dynamic pricing is used in the ski and parking product areas.

The mountain railways in the Upper Engadin have been offering their guests the dynamic “Snow Deal” pricing model for two years. Guests who buy their ski ticket early benefit from attractive offers.

The cable cars on Chäserrugg start this 2020/21 winter season with the Pricenow web shop for ski and train tickets as well as season subscriptions.

The Pricenow web shop covers the entire Niesenbahn value chain: Niesenbahn guests can book their train tickets as well as mountain experiences, accommodation or restaurant reservations online.

In keeping with the start of the upcoming winter season, we launched our Pricenow web shop with a brand new version 2.0 on 16.10.2019.

As a key speaker, Pricenow presented the DSS presentation by the Graubünden University of Applied Sciences on the topic “Dynamic Pricing and Data Analytics — First Insights into a New Era for Mountain Railways.” </p><br>