How we handle your data

Data protection is a matter of trust and your trust is important to Pricenow. Pricenow respects your personality and privacy. Pricenow also wants to ensure that your personal data is protected and processed in accordance with the law. It is important to Pricenow that you agree to the processing of your personal data. This privacy policy provides you with comprehensive information about Pricenow's data processing principles.

Pricenow treats personal data confidentially, carefully and for the intended purpose. Pricenow is committed to compliance with high standards of data protection and the processing of personal data is carried out exclusively in accordance with the applicable data protection legislation, in particular the General Data Protection Regulation [GDPR] of the European Union and the Federal Act of June 19, 1992 on Data Protection [DSG]). With regard to the GDPR (where it applies), we would like to mention that our processing of personal data via our website is in most cases based on Article 6 (1) (a) GDPR, as data processing is necessary to fulfill a contract with you as a contracting party. This is the case, for example, when data processing is necessary to ensure the purchase of ski tickets or the provision of other services. In other cases, Article 6 (1) (f) GDPR provides the legal basis for our processing of personal data when data processing is necessary to achieve the legitimate interests of Pricenow or a third party. This does not apply to cases where interests worth protecting or the fundamental rights and freedoms of data subjects are weighted higher than the interests of Pricenow. Pricenow also adheres to the following principles.

Based on Article 13 of the Swiss Federal Constitution and federal data protection regulations (Data Protection Act, DSG), every person is entitled to protection of their privacy and to protection against misuse of their personal data. We comply with these rules. Personal data is kept strictly confidential and neither sold nor passed on to third parties. In close cooperation with our hosting providers, we strive to protect the databases as much as possible from third-party access, loss, misuse or falsification. When you access our websites, the following data is stored in log files: IP address, date, time, browser request and general information transmitted about the operating system or browser. This usage data forms the basis for statistical, anonymous evaluations, so that trends can be identified which we can use to improve our offerings accordingly.

‍Privacy policy for the use of Google Analytics‍

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, Google will abbreviate your IP address beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by using the link Download and install the available browser plug-in. You can also prevent collection by setting an opt-out cookie. If you would like to prevent future collection of your data when you visit this website, please click here: Deactivate Google Analytics. This website uses Google Analytics with the “anonymizeIp ()” extension so that the IP addresses are only further processed in abbreviated form to rule out direct personal identification.

data security

‍Pricenow has technical and organizational security procedures to protect the security of your personal data against unauthorised or unlawful processing and/or against accidental loss, alteration, disclosure or access. However, you should always be aware that transmitting information via the Internet and other electronic means involves certain security risks and that Pricenow cannot guarantee the security of information transmitted in this way. Pricenow therefore expressly assumes no liability for damage as a result of loss of data or access and processing of personal data by unauthorised persons.

disclaimer‍

The author assumes no responsibility for the correctness, accuracy, timeliness, reliability and completeness of the information. Liability claims against the author for material or immaterial damage resulting from access to, use or non-use of the published information, misuse of the connection or technical faults are excluded. All offers are non-binding. The author expressly reserves the right to change, supplement or delete parts of the pages or the entire offer without prior notice or to cease publication temporarily or permanently.

Liability for links‍

References and links to third-party websites are outside our area of responsibility. Any responsibility for such websites is denied. Access and use of such websites is at the user's own risk. Copyrights The copyright and all other rights to content, images, photos or other files on the website belong exclusively to the owner of this site, or the specifically named rights holders, or have been acquired and licensed for this purpose. The written consent of the copyright holder must be obtained in advance for the reproduction of any elements.

Collection of personal data‍

When you visit this website, so-called usage data such as the browser type and its version, the third-party site from which you accessed the website, the date and time of access, the Internet protocol address and the Internet service provider are stored. Pricenow uses this data to correctly display the content of the website, to optimize the content of the website and the advertising contained therein, to ensure the long-term functionality of our IT and website technology, and to be able to provide law enforcement agencies with the necessary information to prosecute cyber attacks. Pricenow does not use the data to draw conclusions about the persons concerned. Other data, such as your name, email address, telephone number or other personal data, is only collected if you have provided it to Pricenow as part of the use of services offered by Pricenow. This includes, for example, name and surname, language preferences, e-mail addresses.

Use of personal data‍

Pricenow only uses the personal data for the purposes for which you submit it to us, for example to subscribe to newsletters or other publications. Pricenow processes your personal data in whole or in part for the following purposes in particular:
Processing in connection with service offers
Pricenow processes personal data as part of providing the services offered by Pricenow.
Processing in connection with customer communication
Provision, administration and execution of customer communication by post, telephone and electronic means of communication (e-mail, SMS, picture messages MMS, video messages or instant messaging).
Processing related to special activities and events
organizing and running competitions or sweepstakes, including notifying and publishing winners via pricenow.ch, apps for mobile devices or portals on Pricenow social networks;
Organization and implementation of special events such as events, promotional events, sponsorship events, cultural and sporting events.
Processing in connection with the analysis of customer behavior
Individualized and personal or anonymous and group-related recording and evaluation of historical and current customer and buying behavior when using offers on the Pricenow website, apps for mobile devices or on Internet platforms, multimedia portals or social networks;
Individualized and personal or anonymous and group-related recognition, classification and analysis of current and potential customer needs and interests;
Individualized and personal or anonymous and group-related classification and analysis of customer behavior and customer potential;
Statistical evaluation of customer behavior based on anonymized customer data.
Processing in connection with direct marketing
using insights from analyzing customer behavior to continuously improve the services offered by Pricenow;
Avoiding unnecessary advertising through insights from the analysis of customer behavior for individualized and personalized direct marketing;
sending individualized and personalized advertising by post or telephone, fax, e-mail, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging;
Individualized and personalized adaptation of offers and advertising on the Pricenow website, apps for mobile devices or on Internet platforms, multimedia portals and social networks.

Sharing with third parties‍

Pricenow does not sell, exchange, or transfer personal information to third parties unless we have notified you of a sale, exchange, or transfer and you have given your express consent to do so. However, to the extent defined below, Pricenow reserves the right to transfer the collected information to third parties: Pricenow may transfer personal data to third parties in order to make use of technical or organizational services that are required to fulfill the aforementioned purposes or Pricenow's other business activities. The data may not be used, forwarded, sold or otherwise made available by third parties outside of the processing purpose. Service providers are contractually obliged to process personal data exclusively in accordance with Pricenow's instructions. Service providers and partner areas are also contractually required to comply with technical and organizational measures that ensure the protection of personal data. If the service providers are located in countries where the applicable laws do not provide for the protection of personal data comparable to Swiss law or the General Data Protection Regulation of the European Union, Pricenow will contractually ensure that the service providers concerned comply with Swiss and European data protection levels. Pricenow may share personal data if this is necessary to comply with applicable laws and regulations, in court proceedings, at the request of competent courts and authorities, or as a result of other legal obligations to protect or defend Pricenow's rights or property.

Retention period of personal data‍

Pricenow only processes and stores your personal data for as long as is necessary to achieve the purpose for which the data was collected, but not for less than required by applicable data protection regulations.

Your rights as a user of Pricenow ‍

In accordance with Article 15 GDPR, you have a right to information, the right to rectification in accordance with Article 16 GDPR, the right to delete under Article 17 GDPR, the right to restrict processing in accordance with Article 18 GDPR, the right to object under Article 21 GDPR and, if applicable, the right to data portability in accordance with Article 20 GDPR. If applicable to you, you also have the right to lodge a complaint with a supervisory authority in accordance with Article 77 GDPR. You can withdraw your consent to data processing at any time. However, such a revocation has no influence on data processing processes that took place before the consent was withdrawn.

Use of cookies and Google Analytics

Cookies are used on Pricenow's website. The cookies used are used to ensure the functions of the website. Among other things, Pricenow uses session cookies to save your language preferences and your orders across different pages of an Internet session. Pricenow also uses temporary or permanent cookies. The cookies used by Pricenow do not store any personal data, which is why it cannot be attributed to a specific person. If you decide not to accept Pricenow cookies, you may not see certain information on the Pricenow website and may not be able to use some features. You can find further information in the cookie policy. In order to constantly improve and optimize Pricenow's offerings, Pricenow uses so-called tracking technologies (web analysis tools). The data about the use of the Pricenow website is transferred to the server used for this purpose. Depending on the provider of a web analysis tool, these servers may be located abroad. For the most frequently used web analysis tool, Google Analytics, this data is transmitted, including abbreviated IP addresses, which prevents the identification of individual devices. Google complies with the data protection regulations of the “Swiss-U.S. Privacy Shield” agreement and has registered with the US Department of Commerce for the “Swiss-U.S. Privacy Shield.” The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. Google only transfers this data to third parties due to legal regulations or as part of order data processing. You can prevent Google from collecting the data generated by cookies and related to your use of the Pricenow website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (http://tools.google.com/dlpage/gaoptout?hl=de). Further information on this and Google's applicable privacy policy can be found at https://www.google.com/intl/en/policies/privacy/ and https://www.google.com/analytics/terms/us.html. You can find more explanations about Google Analytics at https://www.google.com/analytics/.

Using social plugins ‍

The Pricenow website can use social plug-ins, e.g. from Facebook or Instagram (so-called providers). The plugins are marked with the provider's logo and can be like buttons, for example. When you visit the Pricenow website, your browser creates a direct connection with the provider's computers. The content of the plugin is transmitted directly to your browser by the provider and integrated by it into the accessed website. By integrating the plugins, the provider receives the information that you have accessed the Pricenow website. If you are logged in to the provider at the same time, the provider can assign the visit to your profile. When you interact with the plugins — for example by pressing the “Like” button or making a comment — the corresponding information is transmitted directly from your browser to the provider and stored there. If you do not want the provider to collect data about you via the Pricenow website, you must log out of the provider before visiting the Pricenow website. Even when logged out, the providers collect anonymous data via the social plugins and set a cookie for you. If you log in to the provider at a later date, this data can be assigned to your profile. If a login is offered via a social login service — e.g. Facebook Connect — data is exchanged between the provider and the Pricenow website. With Facebook Connect, this can be data from your public Facebook profile, for example. By using such login services, you agree to the transfer of data. The purpose and scope of the data collection and further processing of your data by the provider as well as your related rights and settings options to protect your privacy can be found in the providers' privacy policies. If you do not want providers to collect data about you via these cookies, you can select the “Block third-party cookies” function in your browser settings. In this case, the browser does not send cookies to the server when content from other providers is embedded. With this setting, other features of the Pricenow website may no longer work.
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Amendment to this privacy statement

Pricenow reserves the right to change this privacy policy at any time. Pricenow recommends that you regularly review this privacy statement so that you are always informed about Pricenow's current approaches to protecting your personal data. By visiting the website, you also acknowledge your obligation to regularly review this privacy policy and to be aware of any changes.

Applicable law

All disputes arising from or in connection with the use of this website are subject to Swiss law and are to be resolved exclusively by the courts at Pricenow's registered office in Reichenbach, Switzerland (to the exclusion of conflict of law provisions). If you have any questions about this privacy policy or the processing of personal data by Pricenow, you can contact our data protection officer at any time at the following address: privacy@pricenow.ch