A Digital Ticketing Experience at Chäserrugg
The 2,262 meter high Chäserrugg is a popular destination for nature-oriented winter experiences, well-kept local gastronomy and outstanding architecture. With slopes and winter hiking trails full of variety and views, the Toggenburg cable cars inspire connoisseurs and athletes. In order to offer their guests a customer-oriented and efficient solution for buying train tickets, Toggenburg Bergbahnen has opted for the Pricenow web shop decided.
Guests of the Toggenburg cable cars can purchase ski and train tickets as well as season passes via the web shop. The subscription module of Pricenow webshops allows winter sports enthusiasts in Chäserrugg to book their entire winter season quickly and easily online. The guest can choose between different subscriptions and simultaneously book multiple subscriptions for different people in a single purchase process. Thanks to the clever shopping cart function, the selected products can also be edited at any time.
“With the web shop, we are convinced that it was possible to integrate SwissPass, the e-Guma voucher system and our CRM. It offers us further options in the area of pricing and data analysis in the future.” Alex Singenberger, marketing and sales, Toggenburg Bergbahnen
Efficiency and Flexibility Through Smart Integrations
With the Axess interface, the web shop is integrated into the Toggenburg Bergbahnen access control system. Winter sports enthusiasts can buy their ski ticket online in the web shop and, thanks to the existing interface integrations, load it directly onto their SwissPass or an Axess card — and not only the train tickets can be loaded onto the maps, but also the ski resort's seasonal subscriptions. With E-GUMA, an important voucher system for the mountain railway industry is integrated and guests can easily redeem their vouchers in the web shop. The valuable customer data generated in the web shop is imported directly and fully automatically into the CRM system of the Toggenburg Bergbahnen.
“With the various modules in the web shop, customers can book their entire winter skiing from home in just a few clicks! A customer-oriented process is very important to us, on the part of the mountain railway and the end customer. Our Pricenow web shop impresses with its modern look and ease of use — both at the front and back end.” Reto Trachsel, CEO, Pricenow
The management of the cable cars on Chäserrugg can easily and independently adapt their products and offers in the backend of the web shop with just a few clicks. As a next step, the web shop will be expanded with further offers from Toggenburg Bergbahnen — this will also always take into account the autonomous processing of the products by the management of the mountain railway. This allows Toggenburg Bergbahnen maximum flexibility to optimally offer their products and offers online.
Alex Singenberger is satisfied: “We were impressed by the professionalism and great flexibility of the collaboration with Pricenow. The young and dynamic team took up and implemented our needs and requirements.”
The need for digital customer solutions for the successful sale of tourism services has been met by the Pricenow web shop. A modern design and a high level of user-friendliness further improve the online booking experience for guests.
Have you become curious? Click here for the web shop: chaeserrugg.pricenow.ch
