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Pricenow and Inside Labs announce strategic partnership to strengthen tourist destinations, mountain railways and thermal pools

Reichenbach im Kandertal, Switzerland, June 25, 2024 — Pricenow AG is pleased to announce the strategic partnership with Inside Labs AG. This cooperation aims to offer innovative and personalized guest experiences to our tourism customers, in particular mountain railways, thermal baths and tourist areas, and to optimize their commercialization.
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Posted on
25.6.2024

Joining forces for outstanding solutions

Through the collaboration between Pricenow and Inside Labs, our customers benefit from the combined expertise of both companies. Pricenow specializes in pricing, e-commerce and data analytics, while Inside Labs is a leader in data-driven marketing and customer engagement. Together, we create tailor-made solutions that increase efficiency and added value.

Data integration for targeted customer communication

The cooperation enables a profound integration of our technologies. Data from the Pricenow Cloud Data Warehouse, including e-commerce transaction data, flows into Inside Labs' Omni Suite. This suite identifies relevant target groups and communicates with them via channels such as email, push messages, or SMS. In addition, the Inside Labs mobile app serves as an additional sales channel for our e-commerce solutions. By integrating customer engagement data from the Omni Suite into our data analytics platform, our partners can optimally commercialize their guest experiences.

A joint best-of-breed approach

At Pricenow, we firmly believe in the future of open, scalable SaaS solutions. Our best-of-breed approach, combined with specialized technology from Inside Labs, ensures that our customers benefit from continuous development, high-quality solutions and an attractive total cost of ownership.

Long-standing cooperation and new projects

Our successful collaboration with Inside Labs began several years ago with our first joint project in Laax, in cooperation with the Weisse Arena Group. We are looking forward to announcing further joint projects soon.

Voices about the partnership

“This partnership illustrates our common goal of optimally meeting the needs of the tourism industry,” says Reto Trachsel, CEO of Pricenow AG. “By integrating our technologies, we enable tourism providers to communicate with their guests in a personalized way and thus increase added value.”

Kris Paasila, Founder and Chairman of the Board of Directors of Inside Labs AG, adds: “The combination of Pricenow's strengths in e-commerce, data analytics and pricing with our customer engagement capabilities and the mobile app provides our joint customers with powerful and data-based solutions.”

Contact for more information

Inside Labs AG

Via Davos Sulten 4

7017 Flims

talkto@insidelabs.tech

Pricenow

Ogimatte 7

3713 Reichenbach i.K.

info@pricenow.ch

Read the media release

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